Normally, if you want to have professional web designers custom build your site, you must be prepared to dish out at least a couple thousand Rands. These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer’s wages, advertising costs and so on.

Therefore, it would be wise to find freelance web designers who work from home. However, choose your web designer with care. Another route you can take is to design your website yourself.

The system takes you through all the processes of not just building a website, but building a SUCCESSFUL website.. there is a huge difference trust me.

Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome. You can also reduce the chances of losing prospects by putting a prominent link to your order page from every other page on your site.

Also, do you offer multiple payment options? Some people may feel comfortable paying via Paypal, some may only want to pay with their credit card and others might want to send a cheque. Is your order form secured using encryption technology? You would want to look into SSL for this.

Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

Eliminate any chances of that to maximize your profits! Where exactly do we draw the line? Here’s a simple breakdown.

Programmers and designers have used Flash to create interactve features ranging from very lively feedback forms to attractive Flash-based games. With Flash, you do not have to worry about cross-browser compatibility. Flash is a lightweight option for animation because it is vector based (and hence smaller file sizes) as opposed to real ‘movie files’ that are raster based and hence much larger in size.

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People have to download the Flash player in advance before they can view Flash movies, so by using Flash your visitor range will decrease considerably because not everyone will be willing to download the Flash player just to view your site. If your content was presented in Flash, most search engines wouldn’t be able to index your content.

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.

It is very time consuming and therefore more expensive to develop. Hence, it is important to practise good design principles to make sure your site reaches out to the maximum number of visitors and sells to as many people as possible.

The navigation menu should be uncluttered and concise so that visitors know how to navigate around your website without confusion. If you think any image is essential on your site, make sure you optimize them using image editing programs so that they have a minimum file size.

If a paragraph is too long, you should split it into seperate paragraphs so that the text blocks will not be too big. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors. Use scripting languages to handle or manipulate data, not to create visual effects on your website.